Working in tourism is hard right now, borders are closed and guidelines change almost daily. Although the situation is complex and no one knows what is most effective, the virus probably spreads more when we travel. Therefore, many measures are aimed at limiting travel.

I can understand that.

But politicians and people in general also needs to understand the consequences of sacrificing tourism. We are talking about one of the world’s largest and most important industries with an enormous amount of positive effects on society. Maybe some people and governments need to be reminded of that?

I hope this article…


During this last month the creation of future scenarios has changed from yearly reports to a continuous flow of creative stories about a new and different post-apocalyptic world of travel. Some recognized experts share the same predictions, while others have completely different opinions.

Where do they get their information from? We don’t have any confirmed data yet. We don’t know what will happen in the next year, month or even week. In fact, we don’t even know what is happening in the world right now. We can’t start finding patterns before the restrictions loosens up. This can take weeks, months…


John F. Kennedy once said that the word crisis consists of two letters in Chinese. One indicates danger and the other is about opportunity. This approach can be applied to a crisis that will affect the world and tourism for a long time to come. We are probably talking about a turning point.

The Corona crisis is a very serious situation. I do not want to talk about the virus itself, that is a job for professionals. The rest of us must follow the guidelines given. …


What makes a perfect vacation for you?

If you ask this question to a hundred people, you will get a hundred answers. At least. Different people have very different ideas about what it takes to make a perfect holiday. This is one of the main challenges in the tourism industry. Travelers prefer different kind of experiences, and they also have different requirements when it comes to the quality of the service provided, inclusions and authenticity amongst others.

To make tourism work, we need hotels, planes, food and a whole range of things. …


Tourism is an industry where transporting humans and establishing contact between humans are the two main things. It is a high-touch-industry with a lot of interaction between people. If you study the customer journey, both digital and analogue, you’ll find contact points everywhere. People meeting, greeting, smiling, complaining and so on.

At the same time tourism is a high-tech industry. Technology is crucial at all levels of the industry. Without technology, no tourism.

Do you think this assertion is sounding a bit too strong? Try thinking about your last vacation and how technology contributed to it. You most likely booked…


Travel and tourism is the worlds largest industry. It is needless to say that creating content that actually get in front of your potential visitors is hard. It is probably harder to be visible in the travel sector than in most other sectors. And, if you actually get good reach with your content, it is also hard to make people remember your brand.

I have now warned everyone that thinks marketing of a beautiful located travel business is easy. If you are not walking the extra mile, you probably should find other things to spend your time on. …


Tourism is a source of controversy in many places, it is a source of hope in even more places and it is highly underrated in most of the business world. Considering this, I think it might be useful to explain tourism, it’s impact and potential for impact.

Defining tourism sounds easy, and probably have you already made up some thoughts about what tourism is. Let me guess: “Are you thinking about relaxation and having fun in an exciting destination?” …

Håvard Utheim

I am the founder of a couple of travel startups aiming to change the tourism industry in a sustainable direction. Check out Nanook.travel and travelopment.com

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